Creating my tree structure

You can now list all the content and functionalities you want to provide on your website, while being as exhaustive as possible: catalogue range, general presentation, contact page, terms and conditions of sale, legal notices, etc.

The tree structure of your website – i.e. its skeleton – allows you to:

  • know how many pages your website will need (and therefore the quantity of content to be produced and integrated).
  • prioritise and classify your content into sections to end up with a navigation menu. The tree structure of your competitors’ websites can be a source of inspiration, or on the contrary, an example of what not to do.
  • Check that you haven’t forgotten any important information, and that your visitors can access what they are looking for in 3 clicks maximum. Test your structure by putting yourself in your visitors’ shoes to check your website meets their needs.

At first, you can note your content on post-its (one page = one post-it) and organise them easily on a white wall. This sketch will then need to be finalised. An Excel worksheet may be sufficient. 

You can also use free online mindmapping tools such as Xmind, MindMeister or Freemind to help you format your sketch, and be able to modify sections easily, add pages, etc.