Defining my objectives

It enables you to provide a framework for your project. Do you want to:

  • Make yourself known/develop your reputation,

  • Prospect, win over new customers,

  • Retain customers/provide a new service / develop relations with your existing customers,

  • Sell your products or services (e-commerce)

  • Provide information on your company (institutional, legal, employer image), etc

Depending on your main objective, your site will take the shape of a shop, blog, showcase site, etc.
If you are ambitious, you can set criteria in order to reach these objectives (number of online sales, number of visits to the website, number of people who signed up to your newsletter, etc.)