Defining my targets
Who is the target audience for your website?
- In priority: who will visit your site to purchase your products / read your articles
- Secondary: do you want to reach out to influencers, investors, journalists, distribution networks, etc.?
You don’t address seniors or students, consumers or professionals in the same way. Your content and tone need to be adapted to your audience. If your target is international, your website may need to be multilingual, or at least enable this development.