Studying my competitors
Analyse what your direct competitors (the same activity over the same geographic zone) and indirect competitors are doing.
You want to create a website for your pizzeria; look at what the pizzerias of your city and region are doing, as well as pizzerias all over the world, and home deliverers, etc.). And who the other restaurant owners in your city are.
At the same time, observe the current graphic trends of the web, your sector and your competitors,
as well as your competitors’ ranking, the keywords used, etc.