Spreading the word!

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  • Work on your SEO continuously to improve your rank in search engines. The topic of SEO is developed further in this guide.

  • work on your “backlinks” (links on external websites sending visitors to a page on your website).
    Whenever possible, the links must point to a specific page of your website that relates to content in which it is contextualised, and not systematically point to your home page. The quality of the links and source sites is more important than their quantity.
    These links can help make your website/brand known to internet users, or improve your natural referencing, but sometimes you need to choose one or the other.
    • For example, being included in a directory will be penalised by Google but can bring you prospective customers. If you register in several directories, draft a different description for each and spread the registrations out over time.
    • You can establish partnerships with other websites and create reciprocal links (be careful however as these links are considered as artificial by Google which then penalises your site’s ranking.)
    • To generate links towards your website, you can draft and distribute press releases.
    • You can also ask to be listed in comparison websites, while however risking obtaining unfavourable opinions or an average mark.
    • You can also include links to your website in blog comments. In this case, be transparent by publishing your messages under your real name or brand name, and draft a relevant comment, related to the blog article and including your keywords.
    • Relay your website on social networks, but without harassing your followers. Invite your visitors to relay the content of your pages on their social networks through share buttons and competitions.

  • Send a newsletter. This email is an information letter send periodically to your subscribers or customers. It enables you to inform them of your news, promote your new products, generate traffic on your website, etc.
    However, you need to include this newsletter in your communication strategy beforehand: how often will you send it, what content will you push in it, what feedback can you expect from it?
    You can offer users to subscribe to your newsletter from your website, within the framework of the regulation on gathering consent and data protection. Remember that you must also be able to process unsubscribe requests quickly.
    Your website manager may offer you an emailing solution. If not available, you will then need to use a dedicated messaging system – such as Mailjet, Mailchimp, Sendinblue, Newsletter2Go, etc. – the basic versions of which are free.