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Managing your social networks

Personal branding

Open your social accounts

The process is the same on most social networks: to create an account, you first need to enter an email address and password.  Once connected to the network, you will need to fill in your profile.

Create your professional showcase on www.linkedin.com

LinkedIn is the main professional showcase network. Your profile needs to be carefully filled in and reflect both your personality and professional background.

To fill in your LinkedIn profile, you will need:

  • a professional profile photo and a cover photo
  • a short, high-impact biography
  • your full name
  • your company name in the “description” section at the beginning
  • your qualifications
  • your languages

Enhance your image on www.instagram.com and fill in:

  • The “Name” and “Username” sections. The latter will be your “handle”, i.e. which other users will use to address you directly
  •  a personal profile photo
  • a short “biography” with a link towards your website

Give life to your news on www.twitter.com

Here, your profile can be less precise than on LinkedIn:

  • your full name as a name
  • your shorter “user name”. The latter will also serve as your “handle”, enabling other Twitter users to address you directly
  • a biography
  • a link to your company’s website
  • a profile photo (ideally the same as on LinkedIn) and a cover photo

Engage your close circles on www.facebook.com

There is no need to enter your professional background in detail on this social network. instead opt for:

  • a friendly profile photo
  • your company’s name and website in the “about” section
  • publish content about the milestones of your company to keep your friends and family informed

Be active every day

  • Share your company’s major news
  • Once you have subscribed to another account, you will see the publications of this account displayed in your news thread. You can also ask to receive a notification (either by email or on your mobile) for each new publication.
  • You can like and share their content. As this information is public, by sharing and “liking” it, you help amplify these third-party publications.
  • Only share information that is already public. When you are in a campaign period, and if you are your company’s appointed spokesperson , use your personal account to make any positive information on your company public.
  • Privacy, copyrights and intellectual property: check the content of your publications. Make sure you don’t share any photos belonging to third parties that do not wish to be on social networks and are clearly identifiable.
  • Interact with other internet users every day.

Develop your community

  • To keep informed, subscribe to the accounts you are interested in so you can follow their news and share their content.
  • Follow like-minded users on Twitter

- Start by following your employees, competitors and the media specialised in your sector. Avoid following the accounts automatically recommended by Twitter. Instead, choose those you really want to follow while learning to master the platform.

  • Add friends and like other pages on Facebook

- “Friend” people from your personal network (and professional if you want).

  • Add professional relations on LinkedIn

- People with whom you studied

- People with whom you shared an office over the past ten years