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Three tools to save time

Save time with Social Media Management tools

Different page management tools can be useful to improve your daily efficiency

Buffer: this tool is truly indispensable to program and create content in advance.

Its assets are: :

  • It enables you to create content in the right format for the networks through Pablo
  • It is very cheap
  • It is very intuitive and easy to use
  • It offers analytics and monitors relevant KPIs Be careful, however, to always use the platform to publish your content in order for the figures to be taken into account.

Its main drawback is that it is not fully optimised for teamwork

Hootsuite: to program your publications and centralize editorial approaches

Its assets: :

  • It is very cheap
  • It offers analytics and monitors relevant KPIs. Be careful, however, to always use the platform to publish your content so the figures are taken into account.
  • It enables teamwork through a task assignment system
  • Its editorial schedule tool is intuitive
  • It enables you to both answer questions from your customers and monitor what is being said about your company

Its two main drawbacks are that it is not very intuitive and does not offer any tool to create publications. However, you can use Pablo to remedy this.

Clarabridge Engage is especially useful to manage customer relations efficiently.

This tool is indispensable if you manage interactions with customers on the social networks.

Its assets: :

  • You can manage questions and complaints on all networks in real time and on a single platform
  • It enables you to monitor performance indicators (for example: how much time it takes you to acknowledge a customer request on social networks)
  • It is very cheap
  • It is very intuitive
  • It enables you to both answer questions from your customers and monitor what is being said about your company

However, this tool is not suitable for editorial aspects.