The web and social network glossary

- Accessibility:  Internet accessibility is the issue of making online content and services accessible to disabled people (visually impaired, deaf, hearing impaired, etc.), and more generally to any user, whatever their access means (mobile, tablet, etc.).

IP address:  number identifying each computer connected to the Internet. It is generally presented under the form of a 4 digits group.

- BackOffice or Backend: Expression used to define the administrative part of a website (e.g.: CMS)

- CMS: (content management system), accessible through a password on the Web, this software enables the user to update a website without having any programming skills. Vortex Solution is a specialist of user-friendly CMSs to update all the content of a website.

- Cookie: Succession of characters issued by some websites and stored on your hard drive. When you connect again to the website, your computer will send the cookie back to the website so it will be able to formally identify it and retrieve data you entered previously. 

- Dpi/ppi: pixel per inch

- DNS: Domain Name Server, a database distributed through the network in charge of converting between domain names.

- Emoji: Small digital image used to express an idea or emotion.

- FAQ: Frequently Asked Questions, a section often included on websites. Initially, the term only referred to a list of answers to questions frequently asked in chat groups.

- Internet service provider: Company enabling you to connect to the Internet network. These companies rent broadband lines that connect them with the backbone and share it among their subscribers. They also provide you with an email address in the format: yourname@serviceprovidername.domain and a space to host your website.

- FTP: File Transfer Protocol. Protocol used to transfer files on the Internet. Also refers to the file transfer software using this protocol. You can only access FTP servers through a specialised programme.

- GIF: image file format that only uses 256 colours max. and can be animated

- Header: top part of a website including, in general, the logo, a login space, a slogan, etc.

- Breadcrumb: shows the website architecture level in which you are. It is most often located under the menu and shows you were you are in the website tree structure, while also enabling you to go back one or more levels by clicking on it.

- Font: the typeface. All your web contents have a font, indicated in the CSS code for the page.

- Footer: lower part of the website which usually includes useful links, contact details, links to social networks and direct links to important pages of the website.

- Follower: person following, and therefore subscribing, to the news posted by another person on a social network. If I follow @societegenerale on Twitter, I am a follower of the corporate account.

- Handle: it is made up of the @ symbol followed by the user name and enables you to identify the people you want to contact.

- Hashtag: a hashtag is a clickable word when it is immediately preceded by #. It enables you to group all the messages using this word on a same page.

- Homepage: Refers to the page of a website, that displays by default upon first connexion. This term is also used to refer to the personal website of a private individual as opposed to the “homepage” of a commercial or institutional website.

- Hyperlink: or hypertext link, enables you to add a link to a text or image content in order to make it clickable to access a linked page or document.

- Login: The login is the name used to identify a user connecting to a computer or website. It is often a combination of their first and last names. It is associated with a password.

- Browser: Computer program making it possible to read HTML files, and therefore view webpages. The most widespread are Internet Explorer, Google Chrome, Safari, Opéra.

- Pixel: The smallest element making up a digital image or your screen’s display.

- Plugin: plugins are used to add new functionalities to your WordPress site, without needing to code.

- Rollover: state of a text zone when an internet user hovers their pointer over it. E.g.: “the button becomes red with the rollover effect.”

- Twitter: micro-blogging network enabling users to exchange videos, photos, and short messages (280 characters) with other people on the network.

- Wall: The social wall – also called social board, is a digital wall transcribing what is said on social networks about a given topic. The information is in general given in real time. This practice makes it possible to assess the popularity of a brand or campaign and highlight its virality.